Having the blue verification badge on Facebook and Instagram not only boosts your credibility but also helps your audience find the official account of your business or brand. With the increasing demand for verification, these platforms now offer a simplified process for getting the blue check through Meta Verified. This guide will walk you through everything you need to know about getting verified on Facebook and Instagram in 2025.

What is Meta Verified?

Meta Verified is a subscription service offered by Meta (the parent company of Facebook and Instagram) that allows individuals and businesses to get a verified badge across Facebook and Instagram. This service is available to all types of users—celebrities, influencers, businesses, and creators—who want to establish their legitimacy on the platforms.

Benefits of Meta Verified include:

• A blue checkmark on both Facebook and Instagram.

• Increased visibility and credibility for your account.

• Protection from impersonation and fake accounts.

• Access to additional customer support for account issues.

Step 1: Ensure Your Account Meets the Eligibility Criteria

Before you apply for Meta Verified, you need to make sure your account meets the following requirements:

1. Authenticity:
   Your account must represent a real person, registered business, or entity.

2. Completeness:
   Your account must be complete with a profile photo, a bio, and at least one post.

3. Activity:
   You need to be active on both Facebook and Instagram. This means having a history of engagement and recent activity, such as posting regularly and interacting with followers.

4. Compliance with Meta's Terms of Service:
   Your account should follow Facebook and Instagram's guidelines and not have any violations.

Step 2: Sign Up for Meta Verified

Meta Verified is available through a subscription. Here’s how you can sign up:

1. Open Facebook or Instagram:
   Go to your Facebook or Instagram account using the mobile app (the verification process is done through the app).

2. Go to Settings:

   • For Facebook: Tap the three horizontal lines in the top right corner, scroll down to "Settings & Privacy," and select "Settings."

   • For Instagram: Tap the profile icon, then tap the three lines in the top right corner, and go to "Settings."

3. Find Meta Verified:

   • On Facebook, go to "Account Settings" and look for the "Meta Verified" option under "Account" settings.

   • On Instagram, tap "Account" and then tap on "Meta Verified" under the "Account" section.

4. Sign Up and Complete the Application:
   You’ll be prompted to provide the following details:

   • Government ID or Business Registration: You’ll need to upload a clear photo of your government-issued ID (for individuals) or business registration documents (for businesses) for verification purposes.

   • Payment Information: Meta Verified is a paid service. In 2025, it costs $14.99 per month (for individuals) or $29.99 for business accounts, with a 7-day free trial available.

   You can pay via a debit/credit card or through the Apple App Store or Google Play Store.

5. Submit Your Application:
   Once all required documents are uploaded, submit your application. You’ll receive a notification from Meta within a few days about whether your application has been approved or rejected.

Step 3: Wait for Approval

Once you submit your application, Meta will review your account. If your application is approved, you’ll see the blue checkmark appear next to your name on both Facebook and Instagram. If your application is rejected, you can reapply after 30 days, so take note of any feedback or issues Meta highlighted.

Step 4: What to Do If You’re Denied

If your verification request is denied, here are some steps to improve your chances for future applications:

1. Improve Your Account’s Activity:
   Be more active on Facebook and Instagram by posting consistently, engaging with your followers, and staying relevant in your niche.

2. Update Your Profile:
   Ensure your profile photo, bio, and contact information are up-to-date and clearly represent you or your business.

3. Follow the Rules:
   Ensure that you are not violating any of Meta’s guidelines and that your account remains in good standing.

4. Increase Your Credibility:
   You can work on gaining more followers and mentions from reputable sources, as Meta looks for accounts with significant public interest.

Why Getting Verified Is Important for Your Business

For businesses, getting verified on Facebook and Instagram offers several benefits beyond just the blue checkmark. Here’s why you should care about getting verified:

1. Build Trust with Your Audience:
   A verified account is seen as more legitimate and trustworthy. This can lead to increased engagement and sales for your business.

2. Better Customer Service Support:
   Meta offers priority support to verified users, meaning your account issues will be resolved faster.

3. Brand Protection:
   Verification helps prevent impersonation by fake accounts and scammers, protecting both your brand and customers.

4. Increase Your Visibility:
   Verified accounts are more likely to appear in search results and the Explore page on Instagram, helping you reach a wider audience.

Conclusion:

Getting verified on Facebook and Instagram is a great way to boost your online credibility and establish your brand as trustworthy. With the step-by-step process provided by Meta Verified, it's easier than ever to get your blue checkmark and start reaping the benefits.

Start your verification process today by visiting Meta's verification page and follow the instructions to apply!